Events

Small Data, Big Impact

31 January 2019 - 29 March 2024

Carob Mill Complex, Limassol Cyprus

What’s the world’s biggest megatrend today? Ask anyone and the likely answer will be “big data”. But if you ask branding expert and best-selling author Martin Lindstrom, you’ll hear a different answer: “small data”.

Lindstrom is no stranger to breaking away from the traditional marketing strategies and his new book “Small Data: The Tiny Clues That Uncover Huge Trends” is here to prove it. The “small data approach” Lindstrom offers is simple: spend time with everyday people in their own environment, carefully observing every detail and in the process gain crucial insights into their behavior, interests, and so on to help uncover the clues to a multi-million dollar product. Lindstrom’s human-centric approach relies on a mixture of keen observation of small details and applied intuition.

So although telling entrepreneurs to “think big” might seem like sound advice, one must not lose sight of the small things that make them and their company unique. Businesses must uncover ways to stay true to their roots and customers. So instead, why don’t we all “dream big, but think small”?

Don’t miss this new one of a kind event and the opportunity to meet in person the world’s leading brand guru! Learn how to be a better people-watcher and trend-spotter to help you gain insights that simple data crunching cannot yield.

Click here to register.

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