In the current business world where competition is intensified and consumers are increasingly demanding and knowledgeable, profit margins are consistently challenged. A lot of effort has been put on cutting costs to improve the bottom line and on growing the top line. But what about price? Can it be an equally effective growth lever or even a stronger one? The impact of price is often underestimated, leading to price wars that in turn cause market consolidations with multiple players giving in the pressure

The organisations that have already started investing in establishing robust pricing strategies, as well as price setting and controlling methodologies are enjoying fast and tangible results.

Price goes hand in hand with product value, strategy differentiation and understanding the customers’ viewpoint. Learning how to use it as a growth lever can significantly impact the financials of an organisation.

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