The 2nd Loyalty & Rewards Conference aims to highlight the best business practices that have been designed and implemented over the years to create, maintain and enhance customer relationships.

The conference will focus on loyalty and rewards programs with special attention to awarding schemes and models, database creation and maintenance, as well as the opportunities that brands can take advantage of to better communicate and interact with their customers. The conference is addressed to Managing Directors, General Managers, CFOs, Sales Managers, Logistics Managers, Brand and Marketing Managers. More specifically it is addressed to: Retailers, Convenience stores, Commercial Banks, ICT Companies, Financial Institutions, Public Relations Companies and Marketing and Advisors/ Consultants.

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