“Data is the transformation fuel in the digital era, investing in it will accelerate growth in the core and scaling of the new”.

All industries are changing, consumers demand new experiences and personalisation, competitors are seeking growth opportunities, traditional business offerings are being challenged with the emergence of new advanced technologies, and organisations are now surrounded by data. By taking into consideration that ‘data’ is the fuel of the digital era, companies should strive to become data-driven organisations.

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