EY announced on 1 July the adoption of EY as its global brand name, unveiled a new logo and adopted Building a better working world as its purpose. The leading professional services organization also announced that Mark Weinberger has become Global Chairman and CEO.
- Building a better working world adopted as purpose
- EY adopted as global brand name
- New logo unveiled
- Mark Weinberger becomes EY Global Chairman and CEO
Building a better working world
From today Building a better working world will serve as both EY’s purpose and our tagline, becoming central to our brand.
The new Chairman and CEO Mark Weinberger comments, “At EY, building a better working world has always been our purpose and we are now capturing that in an explicit and concise way. We know that building a better working world is an ambitious objective but it is an incredibly important aspiration and will be front and center of everything we do as an organization.
“Every day, every EY person is part of building a better working world – for their clients their communities, and for their families and themselves. We believe that everything they do – every audit, every tax return, every advisory opportunity, every interaction with a client or colleague – should make the working world better than it was before.”
Mark continues, “In a better working world trust increases, so capital flows smoothly and investors make informed decisions. Businesses grow sustainably, employment rises, consumers spend and businesses invest in their communities. More than just growth, a better working world harnesses and develops talent in all its forms and encourages collaboration.”
“We understand our obligation to look beyond our self interest and engage with the world. We use our global reach and our relationships with clients, governments and other stakeholders to create positive change. We do this through who we are and what we stand for and most importantly we back it up by how we act. We help our clients, our people and our communities – one project at a time. We solve the problem in front of us and move on to the next. Over time, the whole working world works better.”
Despite these changes our values remain as important as ever.
As Mark explains, “the fundamental beliefs of our organization define who we are and will remain the bedrock of our culture. Our people demonstrate integrity, respect and teaming, have the energy and enthusiasm and the courage to lead and build relationships based on doing the right thing.”
Simplifying our name and redesigning our logo
At the same time, EY is taking the opportunity to simplify its name and redesign its logo.
As Mark explains, “From 1 July we will be called EY. Shortening our name will provide consistency and ease of use for EY practices and clients around the world. We have also redesigned our logo, reflecting our new brand name clearly in the design. Our new brand name and logo demonstrate clearly and boldly who we are and reflect the goal we have recently set ourselves to be the number one brand in our profession.
“They are important indicators of who we are and what we stand for and now we are taking the opportunity to strengthen and modernize how we represent ourselves in markets around the world to our clients, our people and the communities in which we operate.”
Mark Weinberger – new Chairman and CEO
Mark, 51, has had a distinguished career with a track record of leadership both inside and outside of EY. Mark has previously served as the Global and Americas Head of Tax and on the Global and Americas Executive. He has been a senior advisory partner for many of EY’s largest clients and also served on the Global Markets Executive and Global Public Policy Committees. Mark was the Assistant Secretary of the US Treasury (Tax Policy) under President George W. Bush and he was appointed to the US Social Security Advisory Board by President Clinton.
Mark says, “It is a privilege to lead this great organization in these dynamic times and I’m looking forward to tackling the challenges ahead. EY has a proud history that stretches back more than a century. Over that time we have forged our reputation based on quality, trust and integrity. We are building on our history and our reputation to create our future.”
Thank you to Jim Turley
Mark concludes, “I would like to take this opportunity on behalf of all the people of EY to express our heartfelt appreciation to our outgoing Chairmanand CEO Jim Turley, for everything he has done for our profession over the last 12 years as Chairman and CEO, and for his 36 years of service to EY. I am committed to build on the strong foundation he has created.”