“The International Business Development Programme at CIIM is a practically fully subsidised workshop which consists of two days in-class training and a half-day private consultation,” CIIM said.

Up to three managers from an eligible organisation can attend the programme at no cost.

By the end of the programme, participants will be able to: identify and validate new or expansion markets, set up customised internationalisation strategies for their organisation, effectively match target markets and successfully promote their services; acquire the right analytical tools to identify the right resources when assessing the internationalisation potential, attractiveness, competition and characteristics of the different markets, identify financial, structural, human resource, branding and other considerations for their business and implement innovative ideas for entering new markets or expanding in existing markets.

Paris Cleanthous, who will share his extensive expertise, including Strategic Planning, Competitiveness, Strategic Innovation and Strategic Marketing, has over 10 years of local and international experience in training and consulting businesses.

The in-class training workshop will take place on 13 and 15 April at CIIM in Nicosia.

For further details, visit the website at execedu.ciim.ac.cy

Source: InCyprus