Local
news | 21 June 2018 | Crowe Cyprus

Crowe Horwath: Renamed to Crowe.

The 8th largest accounting network is strengthened by one common brand name.

Crowe Horwath International, the eighth largest accounting network in the world, has been renamed to “Crowe Global”, from the 4th of June, with all 220 member firms globally adopting the name “Crowe”.

The rebranding of the network will contribute in promoting the network’s shared knowledge and global resources, in response to changing client needs, driven by digitalization and the borderless world of modern business.

The move to one common brand name provides a wide range of benefits for Crowe Global member firms, as well as for their clients, since this strategic decision will enhance the market’s perception.

As stated by Andreas Pifanis, Managing Director of Crowe Cyprus: "We are an integrated network strengthened by one common brand name. This is the message that we want to communicate to the market and to our clients. This also clarifies our position in relation to what our network represents, building our reputation and presenting our credentials. "

The network’s successful course through the years in the global market opens the way to the implementation of its vision and goals, to be regarded as the seventh best network in the world and even higher in the years to come, confirming its lead position in the market.

 

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