articles | 23 July 2017

CTO set to rebrand wedding tourism

The Cyprus Tourism Organisation (CTO) is set to adopt a new strategy in ‘wedding tourism’ which has become an important and special type of tourism in which the CTO attaches great importance.

Over 8,000 weddings are performed annually in Cyprus and generate some €120 million in revenue.

The new year will see the CTO launch its new brand changing and expanding the exposure of Cyprus as a wedding destination from its traditional markets of the UK, Ireland and Lebanon while giving particular emphasis on the Russian market.

The results of a report commissioned by the CTO regarding political weddings, their numbers, preferred areas and the prospects of developing the industry is expected to be released soon.

Initial estimates show that the most popular areas for political weddings are Ayia Napa, Protaras, Sotira, Paphos, Geroskipou and Peyia.

CTO proposals submitted to parliament regarding political weddings include the increase in the number of people licenced to perform political weddings in each municipality.

Furthermore, the CTO suggested the registration and upgrading of the premises for political weddings, the registration of the premises belonging to the Department of Antiquities where political marriages are permitted, the uniform pricing policy in places other than town halls, the possibility of political marriages in several languages, weddings in places close to the sea, and the training of civil servants who perform wedding ceremonies in terms of proper behaviour and dress code.

CTO deputy director Marinos Menelaos stressed that Cyprus is showing positive growth performance in this area, while at the same time offering many prospects and scope for further development.

He pointed out that the comparative advantages of Cyprus (the mild weather conditions, the abundance of idyllic and historical sites / monuments on the coast or in the hinterland for wedding receptions / weddings, the facilities and levels of marriage services of hotel and other tourist accommodation, the know-how and specialization of municipal authorities) offer an unforgettable and positive experience to the couple.

Source: InCyprus

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