Maintaining and enhancing customer relationships is a core business concern which is especially crucial at times when the bond between the customers and the brand in question has been “hurt”. With modern times comes modern technology and as a result we have witnessed a spur of new innovative approaches when it comes to loyalty programs. The Loyalty & Rewards Conference is being organised in Cyprus for the first time and it aims to highlight the best business practices that have been designed and implemented over the years to create, maintain and enhance customer relationships.
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