articles | 13 February 2024 | Elias Neocleous & Co LLC

Trademarking a celebrity in Cyprus

In the context of the increasing value of personal branding within the entertainment and public figure sectors, trademarking a celebrity’s name in Cyprus presents a unique set of challenges and opportunities.

The process is governed by the Cyprus Trade Marks Law, which stipulates that a name must be distinctive and capable of distinguishing goods or services to be eligible for trademark protection. This legal measure allows celebrities to protect their names from unauthorized use and exploitation, thereby safeguarding their image, reputation, and financial interests. Successful trademark registration grants celebrity’s exclusive rights to their names, enabling them to prevent associations with inferior quality goods or services, combat impersonation, and secure licensing agreements for royalties. However, the specificity of the Cyprus trademarking system requires careful consideration of the distinctiveness and commercial use of the celebrity’s name, as well as a strategic selection of goods or services tied to the trademark application.

An article co-authored by Ramona Livera, Senior Associate, and Vasileios Vasios, Lawyer Trainee, and published on Lexology, discusses the importance of a thorough trademark search and legal consultation to navigate potential objections or conflicts. It underscores trademark law as a crucial tool for celebrities to manage and monetize their personal brands, transforming their identity into a valuable and legally protected asset.

The full article on Lexology can be found here.

For more information, please contact Ramona Livera or Vasileios Vasios at Elias Neocleous & Co LLC.

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