articles | 08 July 2025 | Elias Neocleous & Co LLC

Trust, but verify: the cost of green lies for investors, businesses and consumers

As sustainability becomes central to business strategy, the EU’s Green Claims Directive (Directive 2024/825) aims to combat greenwashing—misleading environmental claims that erode consumer trust and distort fair competition.

An article authored by Associate Athina Evagorou  introduces the topic of ‘greenwashing’, unpacks the key provisions of the Green Claims Directive and examines its implications for key stakeholders. This article is published at a time of political maneuvers at EU level, aimed at limiting the scope of the Directive for microenterprises.

To read the full article please visit CyprusMailLexology and Mondaq.

For more information, please reach out to Athina Evagorou.

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