Amidst stiff competition from other destinations, Cyprus must leverage its inherent advantages to cement its position as a prime tourism investment hub. This includes enhancing infrastructure, providing excellent service, and promoting sustainability, as well as leveraging digital and technological advancements.

Cyprus tourism is gearing up for a full rebrand of its image to better reflect the various aspects of its offering to promote special interest tourism, such as wellness, conference and rural tourism, and to tap into new markets through better connectivity.