In the current business world, where competition is intensified and consumers are increasingly demanding and knowledgeable, profit margins are consistently challenged. A lot of effort has been put on cutting costs to improve the bottom line, or on marketing to grow the top line. However, for the financial performance and profitability to be truly maximised, an orchestrated plan towards improving both bottom and top line is essential.

The organisations that have already started investing in establishing robust profitability strategies which include measures for both the top and bottom line, as well as sustainable governance of such strategies, are enjoying fast and tangible results.

But which are the most effective levers of the top and bottom line? Pricing, from a top-line perspective, and cost management (including cash and working capital management), from a bottom-line perspective, are the key topics of this webinar. Learning how to use them as profitability levers can significantly impact the financials of an organisation.

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