The GDPR manages how our business and/or organisations use personal data, how they may collect the data, the situations in which they are permitted to use them, and for how long they can retain them. Moreover, the GDPR enhances the rights of individuals by furthering the rights associated with individuals’ personal data. It also covers the portability of data from one firm to another and encourages businesses to set up processes and products in a safe and proportional way. Penalties for non-compliance can be severe including significant fines and reputational damages.  

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