The way consumption unfolds, gives an important indication for an economy’s health level and at the same time it reveals the consumer trends over spending. However, it should be noted that the data published takes also into account the 'imported consumption' - generated by foreign visitors - and therefore further analysis is required as to whether and in what extend the dispositions of the domestic market are reflected through these data.
Read full articleThe current status in the European Banking System is characterized by an alarming heterogeneity in regards to the category of Non-Performing Loans (NPLs). It is evident that high NPL stocks are reducing the resources that can be allocated to new financing by shrinking lending and consequently draining the economy out of necessary liquidity and working capital.
Read full articleBeing creatures of habit, one would assume that customers would prefer to remain loyal to the brands they have been using, instead of switching to competitive brands. According to Nielsen, 78% of consumers are not loyal to any particular brand. Considering that customer loyalty has long been recognised as the magic ingredient in the recipe for business success, this figure could lead us to question whether loyalty really exists in the digital era.
Read full article